Hospitality With Purpose
From our origins in Madinah to our growing footprint across the Kingdom, Taiba delivers meaningful guest experiences across every tier of the hotel journey from luxury brands to faith-centered stays.
- / OUR LEGACY
Defining the future as the originators of Saudi hospitality
Our Hotels business reflects our role as originators in the Saudi hospitality landscape. Alongside our proprietary brands, we proudly partner with global leaders like Marriott, IHG, and Accor — bringing together local insight and international excellence to redefine hospitality across the Kingdom.
With a growing portfolio strategically located in key religious, commercial, and urban destinations, our hotels cater to diverse market segments—from pilgrims and families to business travelers and long-stay guests. Each property reflects Taiba’s commitment to authentic Saudi hospitality, operational excellence, and service innovation that aligns with Vision 2030’s tourism goals.
At the heart of our offering is Makarem, our signature brand designed to serve the unique needs of religious travelers in the Holy Cities of Makkah and Madinah. With thoughtfully designed spaces, seamless check-in experiences, and culturally attuned services, Makarem stands as a trusted name for guests seeking spiritual connection in comfort and dignity.
We are continuously investing in modernizing our hotel experiences—integrating smart technologies, enhancing service design, and elevating sustainability practices. From energy-efficient operations to community-centric employment, our hospitality business not only welcomes guests it empowers people, enriches cities, and shapes the future of travel in Saudi Arabia.
- +2.5MNumber of guests who stayed in our hotels
- 89%Guest satisfaction rate +1.6% YoY
- 91%Employee Engagement Index
- 12Hotels Operated by Taiba Hotel Operations
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