Makarem Showcases Its New Identity and Highlights “Makarem Burj Al Madinah” at WTM London

Makarem, one the most established hotel brands owned by Taiba, the Saudi forward hospitality company, is set to showcase its new corporate identity during its participation at the World Travel Market (WTM) London 2025, where it will highlight the recently soft-opened Makarem Burj Al Madinah Hotel & Suites, a milestone that reflects the brand’s renewed commitment to authentic Saudi hospitality and its contemporary vision.

"Our vision is to present Saudi hospitality with a modern elegance that speaks to global audiences, yet remains deeply rooted in the Kingdom’s cultural and spiritual heritage"

This follows the official launch of Makarem’s new identity, marking the beginning of a new chapter in its journey to redefine the Saudi hospitality experience through a blend of local warmth, global elegance, and modern standards of comfort and excellence.

Officially inaugurated on October 1, 2025, in partnership with Awqaf Investment Company, Makarem Burj Al Madinah Hotel & Suites embodies the essence of the brand’s refreshed vision, offering a distinctive blend of cultural depth, spiritual serenity, and contemporary design.

Located just a four-minute walk from Al-Masjid Al-Nabawi, Makarem Burj Al Madinah offers 374 rooms and suites, including signature duplex suites, a first for the brand- combining privacy, panoramic views, and refined spaciousness for pilgrims, families, and business travelers alike.

Guests can enjoy distinctive dining experiences at Al Saqifah All-Day Dining and Sidrah Café, with the soon-to-open Al Rawi Restaurant inspired by the rich and diverse culinary heritage of Madinah. Complemented by dedicated ladies’ and men’s gyms, a ladies’ floor, meeting rooms, a business centre, and butler service, the hotel embodies Makarem’s attention to detail and heartfelt service.

“Our vision is to present Saudi hospitality with a modern elegance that speaks to global audiences, yet remains deeply rooted in the Kingdom’s cultural and spiritual heritage” Hassan Ahdab, Chief Hospitality Operations Officer at Taiba.

At WTM London 2025, Makarem will showcase its new brand direction and hospitality philosophy to international partners, travel trade representatives, and media audiences, underscoring its ambition to position Makarem as a leading Saudi name in faith-inspired, culturally enriched hospitality. Conveniently situated in the northern area of Madinah, the hotel offers easy access to the city’s key landmarks, including Quba Mosque, Al Qiblatayn Mosque, and As-Salam Museum, creating a seamless journey between history and contemporary comfort.

As part of its forward-looking strategy, Makarem aims to expand its footprint, crafting experiences that unite authentic Saudi values with modern guest expectations. The refreshed identity reflects a dedication to human connection and elevated simplicity, delivering hospitality that is heartfelt and timeless. Makarem’s participation at WTM London reaffirms its commitment to sharing the story of Saudi hospitality with the world, one of warmth, generosity, and a welcome that transcends borders.