The CHARM of WELCOME
From Legacy to Leadership in Hospitality.
TAIBA builds on decades of investment, development, and operational excellence across hospitality and real estate, with a portfolio of 40+ properties and 8,000+ keys, in addition to ongoing developments across major Saudi cities.
Following the strategic acquisition of Dur Hospitality, financial and real-estate strength was combined with decades of operating expertise dating back to 1976, forming a united platform for sustainable growth in Saudi hospitality.
Today, TAIBA collaborates with globally renowned brands including Marriott, Hilton, IHG, Accor, and Millennium, while also developing authentic local brands such as Makarem, bringing international standards to life with a distinctly Saudi hospitality spirit.
Our Trusted Brands and Partners





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